Your Privacy, Our Promise.
Protecting your data with care and clarity.
This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our website and services. We are committed to complying with applicable data protection laws, including the UK GDPR, EU GDPR, and the Data Protection Act 2018.
1. Information we collect
When you subscribe to our site, purchase or use our products (including online courses, eBooks, webinars, and practice tests), we collect:
Identity and contact details such as name, email address, and in some cases, country and city.
Technical information such as IP address, device type, operating system, and browser version.
Payment information (processed securely by third-party providers — see Section 5).
Usage information such as course progress, engagement, activity on our learning platforms, and responses to surveys or communications.
Analytics information collected through tools such as Google Analytics 4 (GA4) and Microsoft Clarity, which may include click paths, heatmaps, session recordings, and other interaction data.
2. How we use your information
We process your personal data for the following purposes:
To provide and manage your account, subscriptions, and purchased products.
To send you service emails relating to purchases, subscriptions, or account status.
To send you marketing emails about courses, products, offers, or updates.
To analyse how users interact with our site and services, improve user experience, and optimise our marketing campaigns.
To create reports and insights that help us improve communications and target audiences more effectively (legal basis: legitimate interests/consent, depending on the activity).
To comply with legal obligations, including tax and accounting requirements.
3. Consent for marketing
We will only send you marketing emails if you have given us explicit consent (e.g., by ticking a box at sign-up). You can withdraw consent at any time by clicking “unsubscribe” in our emails or contacting us at [email protected].
4. Your rights
Under data protection law, you have the right to:
Access the personal data we hold about you.
Request correction of inaccurate or incomplete data.
Request deletion (“right to be forgotten”).
Object to processing for direct marketing.
Restrict or object to certain processing activities.
Request a copy of your data in a portable format.
Lodge a complaint with a supervisory authority (e.g., the ICO in the UK or your local authority in the EU).
To exercise these rights, contact us at [email protected].
5. Payments
Payments are processed by secure third-party providers such as Stripe or PayPal. We do not store full card details. Transactions comply with PCI-DSS standards. Please review the payment provider’s own privacy policy for more details.
6. Third-party services and international transfers
We may share personal data with trusted third-party providers (such as hosting, analytics, or payment processors) solely to enable them to perform services for us.
Our analytics providers, such as Google Analytics 4 and Microsoft Clarity, may process your data outside the UK/EEA. Where transfers occur, they are safeguarded by adequacy regulations, or where required, Standard Contractual Clauses approved by regulators.
7. Links to other sites
Our site may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to review their privacy policies.
8. Security
We use technical and organisational measures to protect your personal information against unauthorised access, loss, misuse, or alteration. While no method of internet transmission is completely secure, we follow industry best practices including encryption and secure hosting.
9. Cookies and tracking
We use cookies and similar technologies to:
Keep you signed in and enable core site functionality.
Provide a personalised experience.
Collect analytics and behavioural data using Google Analytics 4 and Microsoft Clarity to understand how visitors use our site, generate insights, and improve marketing campaigns.
You can manage or disable cookies in your browser settings. Please note that disabling cookies may affect the functionality of our site.
We do not currently use cookies for third-party targeted advertising, but we may use analytics data to inform our own marketing strategies and communications.
10. Data retention
We keep your personal data only as long as necessary for the purposes collected, including to comply with legal, accounting, or reporting requirements. When no longer required, we securely delete or anonymise your data.
11. Age of consent
By using this site, you confirm you are at least 18 years old or the age of majority in your jurisdiction. We do not knowingly collect personal data from children under 16 without parental consent.
12. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted here. If we make material changes, we will notify you by email or via our website before they take effect.
If our site or business is acquired or merged, your data may be transferred to the new owner so we can continue providing services.
13. Contact us
If you would like to access, correct, delete, or exercise any rights over your personal information, or if you have a complaint, please contact us at:
Email: [email protected]